This week has been a "light bulb" week for me. What do I mean - WOW, have I discovered some great adds to my bag of tricks that impress my clients.
I'll share:
1. AdWord Analyzer: This is a great little program that analyzes keywords, the competition for each keyword, tells you how many Google Ads there currently are being displayed for the keyword, suggests other keywords to focus on a niche and how many searches are being made for the keyword.
This is NOT a monthly subscription. It is software you purchase and put on your computer to use as often as you would like.
About three years ago I read an article about how to analyze keywords, calculate the ratio for best performance with the least competition. I set up a spreadsheet for each web site and started with the basic keywords, went to Overture and Wordtracker, found the number of competitors in Google and Yahoo, added them to my spreadsheet, ran the calculation and did my sorting. I then eliminated the ones I didn’t want, and started with some better keywords.
Just last month I took a client's web site from no Google listing to the third listing on the first page. I did this by using AdWord Analyzer for the best keyword with the least competition. The client was delighted.
This program saves me so much time. I highly recommend it to you if you are creating or maintaining web site and Pay Per Click ads for your clients or for yourself.
My Next GREAT Find:
You are, no doubt familiar with Camtasia, the program that captures screen images and audio to create training videos. I Really Really wanted that program, but until I had the $300 to pay for it and a reason to have it, I was not going to buy it.
This week, a new program is available called CamStudioPro and is SO much more reasonable and does almost everything that the other program does. I purchased it and will be trying it out in the weeks to come. I'll keep you posted.
AND a great PopOver Program:
I've been using this program for about a year and have loved it. But, they've come out with a brand new version with a brand new interface and it is wonderful. If you want an easy way to add popup messages to web sites, this is the tool for you.
And the last one:
Unique Article Marketing. What a boring boring subject, but face it, it does work. Your clients are tired of writing articles and you are tired of begging them for articles and know that you've submitted the same ones over and over again. The worse part is that we all know that article marketing does work.
So here is a new twist - take one article and make it into three different articles and submit it to 850 directories, blogs and websites.
You, as a VA, can have one account and submit your articles and all of your client articles through this one account. Most Article Submission services limit you to one account, one author. You are NOT limited to the number of articles you send out.
The BIGGY here is that you can have one account for all of your clients. This could be a positive income stream for you.
Wow, it's been quite a week here at Your Virtual Resource!
I hope you find something here that you love!
Kathy
Thursday, January 24, 2008
Products your client will be glad you have!
Saturday, January 12, 2008
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