There are so many people becoming VAs, that competition for good clients is getting tougher and tougher and it's difficult to "Brand" yourself over the phone when you can't show your potential client your smiling face! But you can certainly brand yourself with your pleasant voice, good attitude and preparation.
There is always going to be a question from your potential client something like:
"Tell me about yourself"
"Why should I work with you rather than the next VA I'm about to interview?"
"What makes you unique?"
It will be up to you to quickly and easily come up with not just one... but three, four, five or more unique advantages and benefits that you could pull out like secret weapons in your next conversation with your potential client.
You would want each statement to completely WOW even the toughest customer, making it obvious that they have to work with you - otherwise they'll be doing a huge disservice to their company.
Together, the unique benefits and the way you articulate them launches you so far ahead of the other candidates that working with you turns into a "no brainer" for the client.
Wouldn't it be great to pick up the phone in your next interview knowing you can create an instant edge over virtually everyone there? And the more you practice it the better it will sound.
Anyone can create their own Personal Job Winning Brand at a push of a button online. Take a look at this new program just launched - Job Winning Brand at www.jobwinningbrand.com
Send me an email and tell me what you think!
Good luck with your personal interview brand.
Kathy
Sunday, October 18, 2009
Telephone VA Interviews - Personal Branding
Friday, October 09, 2009
Social Media - Facebook Fan Pages
As you look at the current Social Media frontier in the latter part of 2009, it is clear that there are two particular channels that have become "shining stars" among the business community.
Any idea what those two channels might be? Let me tell you...
Twitter & Facebook Fan Pages
Facebook Fan pages are one of the hottest pieces of Real Estate on the Web today especially since Facebook made some positive changes back in February of 2009. Presently, over ten million users become fans of Facebook pages each day. There are essentially five reasons why Facebook Fan pages are such a compelling channel to increase your business visibility:
1. Fan Pages facilitate greater interaction with a target audience.
2. Fan Pages are very SEO friendly and well indexed in Google.
3. Fan Pages allow you to build and connect with an unlimited fan base.
4. Facebook Applications enable you to now create visually appealing FB landing pages.
5. Fan Pages are a powerful viral marketing tool. As users interact with your page, this shifts to their walls and news feeds leading to increased exposure!
Our colleagues at the training center, VAClassroom.com seem to have the knack for creating training programs just at the right time when the market demand is on the rise. Businesses are ultra motivated to create compelling Facebook Fanpages, but either lack the time or expertise to pull it off. VAClassroom has recently launched a new two-week mini-course called: 'Fantastic Facebook Fanpages". In this short mini-course, they going to cover such topics as:
- How to design, develop and market your fan page with a user-friendly step by step guide
- How to create visually appealing Facebook landing pages similar to the one we created for our fan page (http://www.facebook.com/vaclassroom)
- Success strategies for leveraging Facebook applications to increase the visibility of your business
- Simple SEO tips for helping your pages get more traffic from the Search Engines
- Practical tips for building a targeted email list with your fan page.
And so much more!
Registration is officially now open for this new mini-course starting on October 19th! Just click on the link below to grab your seat today!